Whoever coined the adage “promises are made to be broken” clearly wasn’t in business with a brand to protect.
When businesses create marketing communications to deliver messages about their brand, they essentially make a promise to would-be customers about the brand’s attributes. Many of New Zealand’s large corporates spend millions to promote their brand and encourage consumers to take positive action.
Your safety and the safety of our team is our top priority, along with delivering a great learning experience. Our Auckland venues are well prepared and up to date with the Ministry of Health recommendations for operating under Level 2. Our other venues are also well versed in operating safely under Level 1.
In-Person Workshops David Forman will be in touch with affected participants of any in-house workshops that have been affected by Auckland's Level 3 lock down so that alternative arrangements can be...
David Forman is excited to announce that we have joined the Skills Group, NZ’s largest Industry Training Organisation (ITO). Skills Group takes care of the vocational training needs and qualifications for 21 industry sectors. It is also a full-service consultancy specialising in learning & development, workplace wellbeing, and education consulting.
In the run-in to our national elections, it’s been fascinating to see how our leading politicians have gone about selling themselves, their parties and their ideologies. Whilst we’d like to think those who get elected are the individuals and parties who might best lead our nation out of the economic crisis caused by the Covid-19 pandemic, it’s more likely it will be those that sell themselves the best.
We all know that the world has changed forever. Some of the previous ways of working and doing business have been challenged and altered to better fit the new environment we now face. But some...
With the move into Level 1 this week, it feels like we’re approaching some sort of normal. Collectively, we’ve done an amazing job of taming the virus – we now need to get the economy moving.
But it won’t be easy. Our working environments will be changed forever. Whether you’ve been working right through or had an enforced break over lockdown, I’m sure you’ll have realised that we can’t carry on exactly as we were before. Many of our customers simply won’t be in a position to spend as they had been (and sadly, some may not have survived the economic hit to their business). Others may have found that their products / services are in high demand, which creates some great opportunities but can come with its own challenges. And all, no matter whether they’ve flourished or floundered, will view things differently.
The world economy is facing challenges we haven’t seen in my lifetime. The impacts caused by the various sharemarket crashes, the GFC, political instability, etc won’t have a patch on the lasting...
I got some news last week I’ve been dreading for the last 2½ years. A wonderful woman I’ve faced on the squash court for many years finally succumbed to the myriad cancers that riddled her body....
I’ve just completed Module 1 of a Customer Experience (CX) programme with a client and was reminded again of a vital – but too often overlooked – aspect of delivering exceptional experiences for our...
We have been very busy here at David Forman developing what we believe will be one of the worlds best online sales training solutions. Launching in September 2019, we can't wait to show you all....
We are often asked the question "what are the best sales books" and it is a tricky question to answer. With the number of options now into the tens of thousands, it really is a gamble in terms of...