Live online and in-person training to develop top sales performers, engaging presenters and effective leaders.

David Forman equips you with the skills to deliver an excellent customer experience.

Whether you’re new to sales, an experienced sales professional or leading a sales team, top performers need key selling skills. That’s where we come in. We offer easy-to-use tools, expertise and support to take your team to the next level.

New wins. Increased value. Skills training with David Forman – makes winning salespeople.

Empower your sales team with the skills they need

19 October | Join our free webinar



Stuart Sinclair
Master Facilitator


David Forman is a proudly New Zealand owned learning and development organisation. For 50 years we’ve helped thousands of individuals and businesses grow capabilities and achieve their business goals.

From SMEs to large government departments in New Zealand and Australia and beyond, our range of proven programmes is designed for individuals and groups, and can be customised to your organisation.

All of our instructor-led programmes are available to licence if you’d prefer to deliver yourself.

David Forman-Digital Learning

Online learning:
Learn at your own pace

Develop the core skills and attitudes of buyer-focused selling through NZ’s best loved sales programme, Sales Performer, delivered on-demand with live sales coach feedback.

I’m looking for an existing David Forman programme for myself or my team

We have a range of proven programmes that you can attend as an individual or run in-house for your team.

I’m looking for a bespoke solution to be designed for my team or organisation

Do you want something tailored to your business’ unique challenges? We can help!

Trusted to develop people from the following organisations:

Sales Leakage

Sales leakage. How is it affecting your revenue?

This sales leakage tool helps you identify what you might be leaving on the table. It gives you insight into the specific gaps in your teams’ skills and approach, and what can be done to maximise your sales opportunities. It’s free to use and the information provided is all kept confidential.